{"id":2594,"date":"2021-11-10T13:20:18","date_gmt":"2021-11-10T18:20:18","guid":{"rendered":"https:\/\/youramiga.com\/?p=2594"},"modified":"2021-12-30T16:06:32","modified_gmt":"2021-12-30T21:06:32","slug":"healthy-truth","status":"publish","type":"post","link":"https:\/\/youramiga.com\/es\/healthy-truth\/","title":{"rendered":"Healthy Truth"},"content":{"rendered":"<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"198\" src=\"https:\/\/youramiga.com\/wp-content\/uploads\/2021\/11\/7-1-1024x198.png\" alt=\"\" class=\"wp-image-2597\" srcset=\"https:\/\/youramiga.com\/wp-content\/uploads\/2021\/11\/7-1-1024x198.png 1024w, https:\/\/youramiga.com\/wp-content\/uploads\/2021\/11\/7-1-300x58.png 300w, https:\/\/youramiga.com\/wp-content\/uploads\/2021\/11\/7-1-768x149.png 768w, https:\/\/youramiga.com\/wp-content\/uploads\/2021\/11\/7-1-1536x297.png 1536w, https:\/\/youramiga.com\/wp-content\/uploads\/2021\/11\/7-1-2048x396.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img decoding=\"async\" src=\"https:\/\/static.wixstatic.com\/media\/8f6bb4_736c655779d049eb8373ba60c097df9f~mv2.png\/v1\/fill\/w_420,h_392,al_c,q_85,usm_0.66_1.00_0.01\/HealthyTruth_logo.webp\" alt=\"HealthyTruth_logo.png\" width=\"130\" height=\"121\"\/><\/figure>\n\n\n\n<div style=\"height:4px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"block-21a8eb01-efe2-471c-bf13-67f60c7371db\">About Healthy Truth<\/h2>\n\n\n\n<p id=\"block-69913086-bd76-4753-b3e9-6620c3190288\">Healthy Truth is the leader in certified sprouted organic superfoods.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"block-606a9317-7842-485b-b194-87a1bd501035\">Goal<\/h2>\n\n\n\n<p id=\"block-046a19d9-987c-4bfa-9928-dcbd1bc0d495\">Healthy Truth approached Amiga for a creative and effective solution to decreasing sales and low engagement worsened by the COVID-19 pandemic. Our job was to rebuild Healthy Truth&#8217;s eCommerce model and marketing strategy to attract new customers, increase retention, improve AOV and LTV, and drive online D2C revenue.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"block-606a9317-7842-485b-b194-87a1bd501035\">Challenge<\/h2>\n\n\n\n<p>The popular New England plant-based health foods producer and retailer partnered with Amiga &amp; <a href=\"http:\/\/itsaboveaverage.com\" target=\"_blank\" rel=\"noreferrer noopener\">Above Average<\/a> to increase their D2C eCommerce sales shortly after their wholesale business took a heavy blow during the pandemic.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Mostly considering themselves wholesalers before the pandemic, Healthy Truth had never fully committed to monetizing their Shopify store or marketing themselves to consumers.<\/p>\n\n\n\n<p>Our job was to rebuild Healthy Truth&#8217;s eCommerce model and marketing strategy to attract new customers, increase retention, improve AOV and LTV, and drive online D2C revenue.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"block-606a9317-7842-485b-b194-87a1bd501035\">Results<\/h2>\n\n\n\n<p>Within 2 months of our launch, the updated Facebook and Google Ads customer acquisition program improved monthly sales by 2X with the same ads budget.<\/p>\n\n\n\n<p>Cost per order decreased by 54%, acquisition costs decreased by 21.9%, and ROAS increased by almost 4X.<\/p>\n\n\n\n<p>Across existing customer accounts within the same time period, total monthly sales grew another 3X through concentrated email and SMS re-marketing efforts, and sales funnel optimization.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>$433,906.12 of total revenue added in 60 days<\/li><li>77% increase in new customer acquisition<\/li><li>Sales into existing customer accounts grew 3X<\/li><li>Email campaigns generated close to $202,000 over 60 days<\/li><li>2400% overall marketing ROI<\/li><\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-50 has-custom-font-size has-small-font-size\"><a class=\"wp-block-button__link has-white-color has-text-color\" href=\"https:\/\/www.itsaboveaverage.com\/healthy-truth-case-study\" target=\"_blank\" rel=\"noreferrer noopener\">View Case Study <\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"block-7ee0f8e2-5ec5-4ca3-92f2-fc96f353eb7a\">Project Scope<\/h2>\n\n\n\n<ul class=\"wp-block-list\" id=\"block-4653568f-4ac9-4d80-86f7-551ce47da311\"><li>Local Facebook Ads<\/li><li>Sales Funnel Optimization<\/li><li>Google Shopping Ads<\/li><li>Email Marketing<\/li><li>Graphic Design Material targeted to Amazon, Facebook, &amp; Google<\/li><li>Product Photography<\/li><\/ul>\n\n\n\n<div style=\"height:53px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"467\" src=\"https:\/\/youramiga.com\/wp-content\/uploads\/2021\/11\/Work-Smarter-2-1024x467.jpg\" alt=\"\" class=\"wp-image-2605\" srcset=\"https:\/\/youramiga.com\/wp-content\/uploads\/2021\/11\/Work-Smarter-2-1024x467.jpg 1024w, https:\/\/youramiga.com\/wp-content\/uploads\/2021\/11\/Work-Smarter-2-300x137.jpg 300w, https:\/\/youramiga.com\/wp-content\/uploads\/2021\/11\/Work-Smarter-2-768x350.jpg 768w, https:\/\/youramiga.com\/wp-content\/uploads\/2021\/11\/Work-Smarter-2-1536x701.jpg 1536w, https:\/\/youramiga.com\/wp-content\/uploads\/2021\/11\/Work-Smarter-2-2048x934.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/youramiga.com\/wp-content\/uploads\/2021\/11\/Copy-of-Mixed-Berry-Bar_In-hand_Lifestyle-PNG.png\" alt=\"\" class=\"wp-image-2630\" srcset=\"https:\/\/youramiga.com\/wp-content\/uploads\/2021\/11\/Copy-of-Mixed-Berry-Bar_In-hand_Lifestyle-PNG.png 1000w, https:\/\/youramiga.com\/wp-content\/uploads\/2021\/11\/Copy-of-Mixed-Berry-Bar_In-hand_Lifestyle-PNG-300x300.png 300w, https:\/\/youramiga.com\/wp-content\/uploads\/2021\/11\/Copy-of-Mixed-Berry-Bar_In-hand_Lifestyle-PNG-150x150.png 150w, https:\/\/youramiga.com\/wp-content\/uploads\/2021\/11\/Copy-of-Mixed-Berry-Bar_In-hand_Lifestyle-PNG-768x768.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/youramiga.com\/wp-content\/uploads\/2021\/11\/Copy-of-Dried-Mango_Smoothie-Bowl-Flatlay_Lifestyle-JPG.jpg\" alt=\"\" class=\"wp-image-2631\" srcset=\"https:\/\/youramiga.com\/wp-content\/uploads\/2021\/11\/Copy-of-Dried-Mango_Smoothie-Bowl-Flatlay_Lifestyle-JPG.jpg 1000w, https:\/\/youramiga.com\/wp-content\/uploads\/2021\/11\/Copy-of-Dried-Mango_Smoothie-Bowl-Flatlay_Lifestyle-JPG-300x300.jpg 300w, https:\/\/youramiga.com\/wp-content\/uploads\/2021\/11\/Copy-of-Dried-Mango_Smoothie-Bowl-Flatlay_Lifestyle-JPG-150x150.jpg 150w, https:\/\/youramiga.com\/wp-content\/uploads\/2021\/11\/Copy-of-Dried-Mango_Smoothie-Bowl-Flatlay_Lifestyle-JPG-768x768.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"767\" height=\"350\" src=\"https:\/\/youramiga.com\/wp-content\/uploads\/2021\/11\/Organic-Super-Berry-Detox-Hydration-Blend_Electrolytes_3-pack_768x768.png\" alt=\"\" class=\"wp-image-2606\" srcset=\"https:\/\/youramiga.com\/wp-content\/uploads\/2021\/11\/Organic-Super-Berry-Detox-Hydration-Blend_Electrolytes_3-pack_768x768.png 767w, https:\/\/youramiga.com\/wp-content\/uploads\/2021\/11\/Organic-Super-Berry-Detox-Hydration-Blend_Electrolytes_3-pack_768x768-300x137.png 300w\" sizes=\"(max-width: 767px) 100vw, 767px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"768\" src=\"https:\/\/youramiga.com\/wp-content\/uploads\/2021\/11\/Variety-Pack-Bars_B___FINAL_JPEG_768x768.jpeg\" alt=\"\" class=\"wp-image-2607\" srcset=\"https:\/\/youramiga.com\/wp-content\/uploads\/2021\/11\/Variety-Pack-Bars_B___FINAL_JPEG_768x768.jpeg 768w, https:\/\/youramiga.com\/wp-content\/uploads\/2021\/11\/Variety-Pack-Bars_B___FINAL_JPEG_768x768-300x300.jpeg 300w, https:\/\/youramiga.com\/wp-content\/uploads\/2021\/11\/Variety-Pack-Bars_B___FINAL_JPEG_768x768-150x150.jpeg 150w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure><\/div>\n\n\n\n<div data-wp-interactive=\"core\/file\" class=\"wp-block-file\"><object data-wp-bind--hidden=\"!state.hasPdfPreview\" hidden class=\"wp-block-file__embed\" data=\"https:\/\/youramiga.com\/wp-content\/uploads\/2021\/11\/Abandoned-cart-drip.pdf\" type=\"application\/pdf\" style=\"width:100%;height:600px\" aria-label=\"Embed of Embed of Abandoned-cart-drip..\"><\/object><a href=\"https:\/\/youramiga.com\/wp-content\/uploads\/2021\/11\/Abandoned-cart-drip.pdf\">Abandoned-cart-drip<\/a><\/div>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/youramiga.com\/wp-content\/uploads\/2021\/11\/Amazon-Infographics-1-1-1-1024x1024.png\" alt=\"\" class=\"wp-image-2608\" srcset=\"https:\/\/youramiga.com\/wp-content\/uploads\/2021\/11\/Amazon-Infographics-1-1-1-1024x1024.png 1024w, https:\/\/youramiga.com\/wp-content\/uploads\/2021\/11\/Amazon-Infographics-1-1-1-300x300.png 300w, https:\/\/youramiga.com\/wp-content\/uploads\/2021\/11\/Amazon-Infographics-1-1-1-150x150.png 150w, https:\/\/youramiga.com\/wp-content\/uploads\/2021\/11\/Amazon-Infographics-1-1-1-768x768.png 768w, https:\/\/youramiga.com\/wp-content\/uploads\/2021\/11\/Amazon-Infographics-1-1-1.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/youramiga.com\/wp-content\/uploads\/2021\/11\/24-1-1024x1024.jpg\" alt=\"\" class=\"wp-image-2609\" 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