About Healthy Truth

Healthy Truth is the leader in certified sprouted organic superfoods.

Goal

Healthy Truth approached Amiga for a creative and effective solution to decreasing sales and low engagement worsened by the COVID-19 pandemic. Our job was to rebuild Healthy Truth’s eCommerce model and marketing strategy to attract new customers, increase retention, improve AOV and LTV, and drive online D2C revenue.

Challenge

The popular New England plant-based health foods producer and retailer partnered with Amiga & Above Average to increase their D2C eCommerce sales shortly after their wholesale business took a heavy blow during the pandemic.

Mostly considering themselves wholesalers before the pandemic, Healthy Truth had never fully committed to monetizing their Shopify store or marketing themselves to consumers.

Our job was to rebuild Healthy Truth’s eCommerce model and marketing strategy to attract new customers, increase retention, improve AOV and LTV, and drive online D2C revenue.

Results

Within 2 months of our launch, the updated Facebook and Google Ads customer acquisition program improved monthly sales by 2X with the same ads budget.

Cost per order decreased by 54%, acquisition costs decreased by 21.9%, and ROAS increased by almost 4X.

Across existing customer accounts within the same time period, total monthly sales grew another 3X through concentrated email and SMS re-marketing efforts, and sales funnel optimization.