Weston Wholesale

See how we transitioned Weston Wholesale from paper to digital without losing brand consistency, increasing its customer base by 30% in 6 months.

About Weston Wholesale

Weston Nurseries is a fourth-generation family business headquartered in Hopkinton, Massachusetts. Currently, in their 98th year, they have been known by homeowners and trade professionals for their exceptional trees, shrubs and perennials including their own introductions of azaleas and rhododendrons. Weston Wholesale is their wholesale division with 4 total locations.

The Challenge

Weston Nurseries came to us looking for a new website to serve as a resource to its 1,746 existing Wholesale customers and a way for new customers to apply for wholesale accounts.

Primary focus points:
  1. Integrating the company’s iNet NPS inventory into the eCommerce arena.
  2. Creating accounts for its 1,746 existing customers without losing vital data points.
  3. Transitioning its outdated paper application process into a digital one that was compliant and efficient for both the applicant and the processing staff.

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